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Embarking on a research project to unveil customer or employee sentiments regarding a new product or service, or to gauge their overall satisfaction, presents an exciting opportunity. However, the key to a successful outcome lies in crafting a survey that optimizes the data collection process.
In the digital age, conducting all research online may fall short in providing the representative responses required for a well-rounded perspective. On the other hand, an all-phone approach offers greater control over timing but can lead to higher data collection costs per completion.
As a researcher, you’re not just designing a survey and identifying an audience; you’re also tasked with determining the most effective method to gather opinions and feedback from your target group. Continue reading to discover the optimal strategies for streamlining data collection, ensuring a diverse range of valuable feedback.