Enghouse Resources Archives - Enghouse Insights

May 2, 2024

The Power of CATI: Reaching, Connecting, and Understanding

CATI is emerging as a resilient and indispensable tool for researchers. Join us as we explore how CATI's integration with multimodal approaches and innovative technologies revolutionizes data collection and analysis, unlocking deeper insights into consumer preferences and behavior. Discover the transformative potential of CATI and how it can empower your research endeavors in today's dynamic market environment.

April 18, 2024

CATI Renaissance and its Role in the Era of Multimodal Research

November 28, 2023

Mastering IVR: Your Winning Toolkit for Campaign Success

IVR technology proves indispensable for political consultants, serving as a vital tool for both inbound and outbound communication. It efficiently engages constituents, facilitates data collection, and ensures cost-effective campaign management. Inbound IVR enhances voters' experiences by offering the convenience of interacting with campaigns on their own terms, be it for information, feedback, or expressing concerns. On the other hand, outbound IVR empowers campaigns to efficiently reach a broad audience, ensuring timely message dissemination. It enables the creation of personalized, targeted messages, enhancing relevance and engagement by tailoring content to specific demographics and geographic areas. Overall, IVR technology emerges as a crucial asset for political consultants in optimizing voter engagement and campaign effectiveness.

November 28, 2023

Powerful enterprise-class insights platform enabling Web, Phone, and IVR data collection modes

Elevate your firm's capabilities with our comprehensive multi-mode data collection solution, designed to connect with your audience and capture their invaluable insights. What sets us apart in the industry is our unwavering commitment to delivering top-tier data quality. Through our versatile multi-mode platform, consumers are empowered to engage on their terms, enjoying a full spectrum of communication options. Our software solutions facilitate swift and informed business decisions, offering streamlined and cost-effective data collection across multiple modes, seamless integration with customer databases, and expedited access to higher-quality data. This expedites the path to invaluable insights, distinguishing our services in the market.

November 28, 2023

Elevate Your Political Campaign with Enghouse Insights

For dedicated political pollsters and public opinion researchers seeking precision and timeliness in campaign strategies, Enghouse Insights offers the ultimate solution with its cutting-edge platform. Tailor-made for political polling and public opinion research, the comprehensive suite includes advanced survey solutions, seamless multi-channel data collection, real-time polling insights, top-tier data security, and expert support. This all-encompassing resource enables the harnessing of precise, actionable data, empowering informed decision-making and steering campaigns toward unprecedented success.

November 27, 2023

Revolutionizing a National Pharmacy Chain’s Customer Experience with our IVR

Centered on a seniors-oriented program, a national pharmacy chain attends to the needs of over 170,000 customers monthly, recognizing the significance of fostering positive branding and financial prosperity through repeat business. To assess service quality, the retailer implemented an outbound-driven automated phone survey (IVR) program, targeting customers seeking assistance with prescription orders. The IVR interview, serving a dual purpose of gathering agent interaction feedback and evaluating the overall customer experience, generates valuable insights. Leveraging the Qualtrics Insight Platform for analysis alongside CRM data, the pharmacy chain gains a comprehensive view of customer experience, enabling informed decision-making and continuous improvement of the customer journey.

November 27, 2023

Unlocking Customer Insights: A Global Retailer’s Journey

Explore the realm of an international retail giant dedicated to curating distinctive customer experiences. Conducting a daily survey of over 85,000 customers in the United States and Canada, their commitment lies in capturing valuable feedback from every store visit. The journey began with our Professional Services team engaging in a collaborative consultation across departments such as IT, procurement, security, marketing, customer experience, and business intelligence. Together, an efficient system was designed, laying the foundation for a transformative project. As the project unfolds and adapts to new requirements and evolving business goals, our Professional Services team stands alongside the retailer's CX Insights team, providing project and change management services as well as customized solutions, ensuring the retailer remains at the forefront of enhancing customer experiences.

November 27, 2023

Unveiling Early and Precise Insights in a Public Opinion

Delve into the narrative of a dynamic marketing research organization that centers its operations around opinion surveys. Leveraging our cutting-edge Multi-Mode Platform and advanced call center automation solutions, they have achieved mastery in delivering highly accurate insights, customized capabilities, and a notable increase in interviewer productivity. Specializing in top-tier public opinion and survey interviews, with a notable focus on political polling, this valued client exemplifies precision and representativeness within tight timelines. Their key to success lies in seamlessly utilizing our platform, console, and dialer to orchestrate their operations.

November 27, 2023

Elevate Your Research with Multi-Mode Project Design

In the realm of research project architecture, a researcher's role goes beyond survey design and target audience definition, encompassing the crafting of the most effective approach for gathering valuable opinions and feedback. Overcoming challenges, such as limited internet access for some respondents, is crucial for result precision. Researchers today benefit from a variety of options, allowing creative freedom to design cost-effective, multi-mode data collection strategies that transcend organizational boundaries, technology landscapes, vendor collaborations, and global geographies. Recent innovations make these approaches accessible, irrespective of in-house capabilities, empowering researchers to tailor strategies to their unique research demands. This evolution signifies a limitless future for research.