Enghouse Resources Archives - Page 2 of 7

September 17, 2025

Public Opinion Research What Matters In 2025

Public Opinion Research: Measuring What Really Matters in 2025

Public opinion research goes beyond one-off polls to track shifting attitudes and sentiment over time. By combining opinion polling with advanced sentiment tracking, it helps campaigns, governments, and businesses make smarter, evidence-based decisions that reflect what people truly think.

September 17, 2025

Why Polling Still Matters in a Digital-First World

Despite doubts, polling relevance is stronger than ever. Digital polling and modern survey methods expand reach, improve accuracy, and keep decisions grounded in real data. Far from decline, the future of surveys is reinvention—proving polls remain vital for campaigns, business, and policy.

September 11, 2025

The Complete Guide to Live Polls: Engage Audiences in Real Time

Live polls turn passive audiences into active participants. By enabling instant feedback at events, campaigns, or webinars, they boost engagement, deliver real-time insights, and guide decisions. Flexible and interactive, live polls make every experience more inclusive, dynamic, and data-driven.

September 9, 2025

The Future of IVR in Market Research: Trends and Innovations to Watch

The future of Interactive Voice Response (IVR) is reshaping market research with AI, multilingual support, cloud scalability, and advanced voice recognition. By enabling faster, cost-effective, and more inclusive surveys, IVR delivers deeper insights and ensures research stays agile and competitive.

September 9, 2025

What is CATI? A Beginner’s Guide to Computer-Assisted Telephone Interviewing

CATI (Computer-Assisted Telephone Interviewing) combines phone surveys with software to improve accuracy, efficiency, and data security. By automating logic, guiding interviewers, and enabling real-time insights, CATI makes market research, customer feedback, and opinion polling faster and more reliable.

August 13, 2025

Boosting Response Rates in Market Research with Interactive Voice Response (IVR)

Discover how Interactive Voice Response (IVR) technology improves response rates in market research by making surveys more accessible, personalized, and engaging. Learn how IVR enhances participation through 24/7 availability, language flexibility, and anonymous feedback - unlocking faster insights, higher data quality, and more effective research strategies.

August 13, 2025

IVR vs Online Surveys: When to Use Which Method in Market Research

IVR and online surveys each offer unique strengths for market research. IVR ensures consistency, inclusivity, and accessibility for diverse audiences, while online surveys deliver flexibility, cost-effectiveness, and higher engagement with tech-savvy respondents. Choosing the right method depends on goals and audience.

August 13, 2025

Choosing Between CATI and Online Surveys

CATI vs Online Surveys: Which is Right for Your Market Research Project

CATI (Computer-Assisted Telephone Interviewing) and online surveys each offer unique advantages. CATI provides personal interaction, clarity, and higher-quality responses, while online surveys deliver speed, cost-efficiency, and global reach. Choosing the right method depends on goals, audience, and budget.

August 13, 2025

Why Data Collection is the Backbone of Successful Market Research

Strong data collection is the foundation of impactful market research. It empowers businesses to uncover customer needs, identify opportunities, and drive strategic decisions with confidence. Discover how accurate, timely data fuels growth, improves customer insights, and transforms uncertainty into action in today’s competitive business landscape.