Survox Archives - Enghouse Insights

Survox

September 11, 2025

The Complete Guide to Live Polls: Engage Audiences in Real Time

Interactive Voice Response (IVR) streamlines even the most complex market research campaigns. By automating surveys, supporting multiple languages, and delivering real-time insights, IVR boosts efficiency, reduces costs, and ensures accurate data collection—making large-scale, multi-market studies faster and more effective.

September 9, 2025

The Future of IVR in Market Research: Trends and Innovations to Watch

From AI-driven personalization to emotion detection, the future of Interactive Voice Response (IVR) is transforming market research. Explore emerging trends and innovations that enhance survey quality, improve efficiency, and deliver richer insights for data-driven decision-making.

September 9, 2025

What is CATI? A Beginner’s Guide to Computer-Assisted Telephone Interviewing

Computer-Assisted Telephone Interviewing (CATI) combines human interaction with software efficiency to deliver accurate, timely survey results. This guide explains how CATI works, its benefits, and why it’s a powerful tool for market research, customer feedback, and data-driven decision-making.

August 13, 2025

Boosting Response Rates in Market Research with Interactive Voice Response (IVR)

Discover how Interactive Voice Response (IVR) technology improves response rates in market research by making surveys more accessible, personalized, and engaging. Learn how IVR enhances participation through 24/7 availability, language flexibility, and anonymous feedback - unlocking faster insights, higher data quality, and more effective research strategies.

August 13, 2025

IVR vs Online Surveys: When to Use Which Method in Market Research

Choosing between IVR and online surveys can shape the success of your market research. Each method offers unique benefits - IVR ensures accessibility and consistency, while online surveys provide flexibility and cost-efficiency. Discover when to use each for optimal response rates, accurate data collection, and better engagement across diverse audiences.

August 13, 2025

Choosing Between CATI and Online Surveys

CATI vs Online Surveys: Which is Right for Your Market Research Project

Explore how CATI (Computer-Assisted Telephone Interviewing) and online surveys compare in effectiveness, cost, and engagement. Learn which method fits your research goals—whether you need personal interaction for deeper insights or fast, scalable data collection. Find out when to use each approach to maximize reach, accuracy, and results in your market research.

August 13, 2025

Why Data Collection is the Backbone of Successful Market Research

Strong data collection is the foundation of impactful market research. It empowers businesses to uncover customer needs, identify opportunities, and drive strategic decisions with confidence. Discover how accurate, timely data fuels growth, improves customer insights, and transforms uncertainty into action in today’s competitive business landscape.

August 13, 2025

Top 10 Benefits of Using Market Research Software for Your Business

Market research software helps businesses turn data into decisions - faster, smarter, and more accurately. From automating data collection to generating real-time insights, discover how this technology streamlines research, boosts productivity, and uncovers customer needs. See why software is essential for driving strategic growth in today’s market.

July 8, 2025

The ROI of Interactive Voice Response in Market Research: Saving Time and Money

Interactive Voice Response (IVR) helps businesses maximize ROI in market research by saving time, cutting costs, and improving data accuracy. From automating surveys to enabling real-time insights at scale, IVR is a smart, cost-effective solution. Discover how this technology streamlines operations and delivers high-value results with minimal resources.