Market Research Archives - Enghouse Insights

market research

April 8, 2025

Market Research Strategies for Small and Medium Businesses: Tools and Techniques

Explore effective market research strategies for small businesses. Learn how to define objectives, identify target audiences, and use tools like online surveys, IVR, and social media insights. Discover practical techniques to gather valuable data, analyze competitors, and make data-driven decisions for growth. Equip your small business with the knowledge to succeed in a competitive market.

April 2, 2025

The Future of Market Research: How AI is Transforming Data Insights

Discover how AI is revolutionizing market research by enhancing data accuracy, efficiency, and decision-making. Learn about the trends shaping the future of market research and how AI-powered tools can transform your data collection strategies. From faster data collection to improved decision-making with predictive analytics, see how AI can give your business a competitive edge.

February 18, 2025

Integrating Market Research into Daily Operations: A Path to Better Results

In the fast-evolving business world, effectively integrating market research into daily operations is vital for success. Imagine receiving a survey request immediately after a hotel stay, providing the business with valuable insights right when it matters most. This blog explores the seamless integration of market research into everyday processes, emphasizing how automated feedback collection can enhance understanding of customer experiences. Learn how to leverage existing systems to gather actionable insights that drive informed decision-making and elevate customer satisfaction.

August 22, 2024

Designing a Quantitative Questionnaire: 5 Things You Should Never Do!

When designing a quantitative questionnaire, avoid these key pitfalls: starting without understanding client objectives, neglecting the importance of screening questionnaires, offering limited response options, relying solely on one question type, and skipping spell check and proofreading. Each aspect is crucial for ensuring the survey’s effectiveness and the quality of your data. Properly addressing these factors ensures your questionnaire serves as a valuable tool for gathering reliable insights.

August 22, 2024

Designing a Quantitative Questionnaire: 5 Things You Should Always Do!

Designing an effective market research questionnaire involves both art and science. Key practices include tailoring language to your audience, refreshing screening questions to ensure a qualified respondent pool, aligning the questionnaire with the survey delivery method, rigorously testing the survey's programming, and incorporating open-ended questions for deeper insights. These strategies help balance client objectives with the need for reliable, insightful data, ensuring the survey is both engaging and effective.