Market Research Archives - Enghouse Insights

market research

November 25, 2025

IVR Survey Systems: Automating Opinion Research at Scale

An IVR survey system is the fastest way to scale research in 2025. By enabling automated feedback surveys and capturing accurate voter sentiment polling, IVR survey systems give organizations unmatched reach, speed, and reliability.

November 24, 2025

Political Polling Software in 2026: Restoring Trust in Data

Political polling software remains essential in 2026. As campaigns and organizations navigate evolving voter opinion surveys and new election research methods, accuracy and trust are paramount. Survox ensures data integrity in an era of skepticism.

November 19, 2025

CATI Software: The Gold Standard for Accurate Data Collection

CATI software remains the gold standard for market research in 2025. By combining computer assisted interviewing with proven telephone survey accuracy, organizations achieve insights that online-only surveys can’t match.

November 18, 2025

Why Telephone Market Research Still Matters in 2025

Telephone market research remains the gold standard in 2025 for accuracy and trust. With powerful phone survey software and advanced market survey software, organizations across politics, business, and academia gain insights that online-only surveys often miss.

November 17, 2025

10 Creative Ways to Use Live Polls in 2025 and 2026

Political polling software is essential in 2025, a year when credibility is everything. By combining voter opinion surveys with proven election research methods, organizations ensure accuracy and restore public trust in polling results.

August 13, 2025

Top 10 Benefits of Using Market Research Software for Your Business

Market research software helps businesses turn data into decisions - faster, smarter, and more accurately. From automating data collection to generating real-time insights, discover how this technology streamlines research, boosts productivity, and uncovers customer needs. See why software is essential for driving strategic growth in today’s market.

April 8, 2025

Market Research Strategies for Small Businesses: Tools and Techniques

Market Research Strategies for Small and Medium Businesses: Tools and Techniques

Explore effective market research strategies for small businesses. Learn how to define objectives, identify target audiences, and use tools like online surveys, IVR, and social media insights. Discover practical techniques to gather valuable data, analyze competitors, and make data-driven decisions for growth. Equip your small business with the knowledge to succeed in a competitive market.

April 2, 2025

The Future of Market Research: How AI is Transforming Data Insights

Discover how AI is revolutionizing market research by enhancing data accuracy, efficiency, and decision-making. Learn about the trends shaping the future of market research and how AI-powered tools can transform your data collection strategies. From faster data collection to improved decision-making with predictive analytics, see how AI can give your business a competitive edge.

February 18, 2025

Integrating Market Research into Daily Operations: A Path to Better Results

In the fast-evolving business world, effectively integrating market research into daily operations is vital for success. Imagine receiving a survey request immediately after a hotel stay, providing the business with valuable insights right when it matters most. This blog explores the seamless integration of market research into everyday processes, emphasizing how automated feedback collection can enhance understanding of customer experiences. Learn how to leverage existing systems to gather actionable insights that drive informed decision-making and elevate customer satisfaction.