IVR Archives - Enghouse Insights

IVR

April 22, 2025

Choosing the Right IVR Solution for Your Market Research Needs

Selecting the ideal Interactive Voice Response (IVR) solution is essential for effective market research. This guide helps you navigate the process by highlighting important factors such as scalability, customization, integration, and user experience. Learn how the right IVR system can streamline your data collection and enhance the quality of your research insights.

April 16, 2025

How to Maximize the Value of Concept Testing

Before launching new products, effective concept testing is essential to gauge market readiness and consumer interest. Whether introducing a novel cereal flavor, a groundbreaking prescription drug, or an innovative television sitcom, businesses must systematically validate their ideas with target audiences. This blog post explores the iterative approach to concept testing, offering insights on designing effective questionnaires, evaluating potential products, and ensuring reliable data collection. By integrating thorough concept testing into the product development process, companies can significantly enhance their chances of success in the marketplace.

March 18, 2025

5 Ways IVR Enhances Survey Efficiency in Market Research

Discover how Interactive Voice Response (IVR) technology is transforming market research. By automating calls and capturing responses, IVR enhances survey efficiency, reduces manual effort, and ensures accuracy. Learn five ways IVR can improve your data collection strategies, offering cost savings, real-time data, and broader reach. See how IVR ensures consistent data, improves respondent experience, and drives better results.

October 22, 2024

Not Your Usual Market Research: Redefining Data Collection with a Hybrid Approach

In today’s fast-paced market research landscape, traditional data collection methods often fall short in capturing diverse audience insights. This blog introduces a hybrid approach that combines Computer-Assisted Telephone Interviewing (CATI), online surveys, and Interactive Voice Response (IVR). By leveraging multiple channels, this method enhances flexibility, respondent engagement, and data quality. It offers a more dynamic and centralized way of conducting global research while adapting to the evolving preferences of respondents. This redefined approach aims to improve accuracy and efficiency in market research.

August 22, 2024

Designing a Quantitative Questionnaire: 5 Things You Should Never Do!

When designing a quantitative questionnaire, avoid these key pitfalls: starting without understanding client objectives, neglecting the importance of screening questionnaires, offering limited response options, relying solely on one question type, and skipping spell check and proofreading. Each aspect is crucial for ensuring the survey’s effectiveness and the quality of your data. Properly addressing these factors ensures your questionnaire serves as a valuable tool for gathering reliable insights.

August 22, 2024

Designing a Quantitative Questionnaire: 5 Things You Should Always Do!

Designing an effective market research questionnaire involves both art and science. Key practices include tailoring language to your audience, refreshing screening questions to ensure a qualified respondent pool, aligning the questionnaire with the survey delivery method, rigorously testing the survey's programming, and incorporating open-ended questions for deeper insights. These strategies help balance client objectives with the need for reliable, insightful data, ensuring the survey is both engaging and effective.

July 17, 2024

From Robocalls to Smart Conversations: The Evolution of IVR Technology

Modern IVR technology has advanced significantly from basic robocalls, becoming highly interactive and engaging through phone keypad inputs. Unlike traditional robocalls, today's IVR systems offer personalized experiences by tailoring interactions based on user data. Integration with databases and CRM systems allows real-time data collection and dynamic survey adjustments. Speech-to-text and AI-driven text analytics provide deeper insights from voice interactions. Enhanced security measures ensure data protection, making modern IVR a sophisticated, secure tool for high-quality, scalable research, far surpassing the capabilities of early robocalls.

June 11, 2024

IVR in Political Polling: Cutting Costs, Boosting Accuracy, and Expanding Reach

Survox IVR revolutionizes political polling by enabling rapid, cost-effective, and inclusive data collection. It provides real-time insights, maintains respondent anonymity, and reduces costs while delivering consistent questions and immediate results. This technology empowers campaigns to adjust strategies swiftly, fostering informed decision-making and better voter engagement.

June 11, 2024

Revolutionizing Elections and Empowering Voters

Survox Interactive Voice Response (IVR) system transforms the electoral process by automating communication, guiding voters to polling locations, conducting political polling, and swiftly addressing concerns. This enhances efficiency and accessibility for election officials, campaign managers, and voters, revolutionizing how elections are managed and conducted.