Enghouse Insights

enghouse insights

January 18, 2026
Why Market Research Teams Stay on Tools They Dislike

Why Market Research Teams Stay on Tools They Dislike

Many market research teams stay on tools they dislike, not because better options don’t exist, but because switching feels risky. This article explores the human, organizational, and leadership factors behind platform inertia, and outlines what a safer, more controlled transition can look like.
January 6, 2026
Advantages of Customer Loyalty for Growing Businesses

Advantages of Customer Loyalty for Growing Businesses

Customer loyalty plays a critical role in long-term business growth. Explore the advantages of building strong customer relationships and how loyalty supports revenue, stability, and smarter decision-making as organizations grow.
December 15, 2025
CATI vs. Self-Administered Surveys: Where Accuracy Matters Most

CATI vs. Self-Administered Surveys: Where Accuracy Matters Most

CATI vs. self-administered surveys in 2026: How to choose the best mode. While self-administered surveys offer convenience, CATI surveys deliver unmatched telephone survey accuracy, reliability, and inclusivity — making them the gold standard for high-stakes research.