Enghouse Insights

Accurate data is the foundation of reliable market research—and IVR technology helps ensure just that. By automating survey delivery, eliminating human error, and standardizing responses, IVR improves data quality at every step. Discover how IVR drives consistency, objectivity, and real-time validation to deliver insights you can truly trust.

Selecting the ideal Interactive Voice Response (IVR) solution is essential for effective market research. This guide helps you navigate the process by highlighting important factors such as scalability, customization, integration, and user experience. Learn how the right IVR system can streamline your data collection and enhance the quality of your research insights.

Before launching new products, effective concept testing is essential to gauge market readiness and consumer interest. Whether introducing a novel cereal flavor, a groundbreaking prescription drug, or an innovative television sitcom, businesses must systematically validate their ideas with target audiences. This blog post explores the iterative approach to concept testing, offering insights on designing effective questionnaires, evaluating potential products, and ensuring reliable data collection. By integrating thorough concept testing into the product development process, companies can significantly enhance their chances of success in the marketplace.