Data Collection Archives - Enghouse Insights

data collection

December 10, 2025

The Future of Surveys: Blending Telephone, IVR, and AI

The future of surveys in 2026 combines proven telephone methods, scalable IVR, and powerful AI. With survey automation and large-scale survey systems, Survox ensures organizations capture accurate, representative, and actionable insights at unprecedented speed.

December 8, 2025

Data Collection Methods in Quantitative Research: CATI vs. IVR vs. Online

In 2026, data collection methods in quantitative research must deliver speed and accuracy. Comparing CATI, IVR, and online surveys shows why telephone-first solutions remain the most trusted option. Survox leads in blending interviewer precision with automated scale.

December 8, 2025

Political Opinion Surveys in 2026: What Comes Next?

Political opinion surveys in 2026 face new challenges. With digital polling trends accelerating and voter sentiment research deepening, accuracy and trust remain critical. Survox ensures political opinion surveys stay credible in an era of fast-changing methodologies.

August 13, 2025

Why Data Collection is the Backbone of Successful Market Research

Strong data collection is the foundation of impactful market research. It empowers businesses to uncover customer needs, identify opportunities, and drive strategic decisions with confidence. Discover how accurate, timely data fuels growth, improves customer insights, and transforms uncertainty into action in today’s competitive business landscape.

April 22, 2025

Common Challenges in Data Collection and How to Overcome Them

Explore the common challenges in data collection and how to overcome them effectively. From ensuring data accuracy to maintaining respondent engagement, practical strategies can improve the efficiency and reliability of your market research. Addressing these obstacles head-on can lead to better insights and more informed decision-making.

March 13, 2025

10 Essential Methods for Effective Data Collection in Market Research

Discover the top ten methods for effective data collection in market research. From surveys and interviews to social media monitoring and experiments, these techniques ensure you gather accurate, actionable insights. Learn how to choose the right method, focus on data quality, and leverage technology to enhance your market research strategy. Unlock the power of data and drive your business forward with these proven methods.

October 22, 2024

Not Your Usual Market Research: Redefining Data Collection with a Hybrid Approach

In today’s fast-paced market research landscape, traditional data collection methods often fall short in capturing diverse audience insights. This blog introduces a hybrid approach that combines Computer-Assisted Telephone Interviewing (CATI), online surveys, and Interactive Voice Response (IVR). By leveraging multiple channels, this method enhances flexibility, respondent engagement, and data quality. It offers a more dynamic and centralized way of conducting global research while adapting to the evolving preferences of respondents. This redefined approach aims to improve accuracy and efficiency in market research.

August 22, 2024

Designing a Quantitative Questionnaire: 5 Things You Should Never Do!

When designing a quantitative questionnaire, avoid these key pitfalls: starting without understanding client objectives, neglecting the importance of screening questionnaires, offering limited response options, relying solely on one question type, and skipping spell check and proofreading. Each aspect is crucial for ensuring the survey’s effectiveness and the quality of your data. Properly addressing these factors ensures your questionnaire serves as a valuable tool for gathering reliable insights.

August 22, 2024

Designing a Quantitative Questionnaire: 5 Things You Should Always Do!

Designing an effective market research questionnaire involves both art and science. Key practices include tailoring language to your audience, refreshing screening questions to ensure a qualified respondent pool, aligning the questionnaire with the survey delivery method, rigorously testing the survey's programming, and incorporating open-ended questions for deeper insights. These strategies help balance client objectives with the need for reliable, insightful data, ensuring the survey is both engaging and effective.