Computer-Assisted Telephone Interviewing

Computer-Assisted Telephone Interviewing (CATI) combines human interaction with software efficiency to deliver accurate, timely survey results. This guide explains how CATI works, its benefits, and why it’s a powerful tool for market research, customer feedback, and data-driven decision-making.

Explore how CATI (Computer-Assisted Telephone Interviewing) and online surveys compare in effectiveness, cost, and engagement. Learn which method fits your research goals—whether you need personal interaction for deeper insights or fast, scalable data collection. Find out when to use each approach to maximize reach, accuracy, and results in your market research.

CATI has come a long way - from landline-based interviews to mobile-first strategies built for today’s connected world. Discover how this essential research method evolved to meet modern demands with VoIP, cloud tech, and multichannel integration. Explore CATI’s journey and learn why it remains a powerful, adaptable tool for collecting high-quality data in a mobile era.

In a digital-first world, CATI (Computer-Assisted Telephone Interviewing) continues to stand out for its human touch, real-time adaptability, and unmatched data quality. Discover five key reasons why CATI remains essential in today’s market research—from reaching offline audiences to capturing deeper insights with live interviewer support. See why this classic method still delivers.

Discover practical strategies to optimize your CATI (Computer-Assisted Telephone Interviewing) surveys and improve response rates. Learn how to create engaging scripts, train interviewers, choose the right call times, and leverage CATI software features. Personalize your approach and offer incentives to boost participation. Start optimizing your CATI surveys today to gather high-quality data and achieve better insights in market research.