Computer-Assisted Telephone Interviewing

June 4, 2025
5 Reasons Why CATI is Still Relevant in Modern Market Research

5 Reasons Why CATI is Still Relevant in Modern Market Research

In a digital-first world, CATI (Computer-Assisted Telephone Interviewing) continues to stand out for its human touch, real-time adaptability, and unmatched data quality. Discover five key reasons why CATI remains essential in today’s market research—from reaching offline audiences to capturing deeper insights with live interviewer support. See why this classic method still delivers.
April 3, 2025
How to Optimize Your CATI Surveys for Better Response Rates

How to Optimize Your CATI Surveys for Better Response Rates

Discover practical strategies to optimize your CATI (Computer-Assisted Telephone Interviewing) surveys and improve response rates. Learn how to create engaging scripts, train interviewers, choose the right call times, and leverage CATI software features. Personalize your approach and offer incentives to boost participation. Start optimizing your CATI surveys today to gather high-quality data and achieve better insights in market research.