CATI Archives - Enghouse Insights

CATI

December 15, 2025

CATI vs. Self-Administered Surveys: Where Accuracy Matters Most

CATI vs. self-administered surveys in 2026: How to choose the best mode. While self-administered surveys offer convenience, CATI surveys deliver unmatched telephone survey accuracy, reliability, and inclusivity — making them the gold standard for high-stakes research.

December 10, 2025

The Future of Surveys: Blending Telephone, IVR, and AI

The future of surveys in 2026 combines proven telephone methods, scalable IVR, and powerful AI. With survey automation and large-scale survey systems, Survox ensures organizations capture accurate, representative, and actionable insights at unprecedented speed.

December 8, 2025

Data Collection Methods in Quantitative Research: CATI vs. IVR vs. Online

In 2026, data collection methods in quantitative research must deliver speed and accuracy. Comparing CATI, IVR, and online surveys shows why telephone-first solutions remain the most trusted option. Survox leads in blending interviewer precision with automated scale.

November 19, 2025

CATI Software: The Gold Standard for Accurate Data Collection

CATI software remains the gold standard for market research in 2025. By combining computer assisted interviewing with proven telephone survey accuracy, organizations achieve insights that online-only surveys can’t match.

November 18, 2025

Why Telephone Market Research Still Matters in 2025

Telephone market research remains the gold standard in 2025 for accuracy and trust. With powerful phone survey software and advanced market survey software, organizations across politics, business, and academia gain insights that online-only surveys often miss.

September 9, 2025

What is CATI? A Beginner’s Guide to Computer-Assisted Telephone Interviewing

CATI (Computer-Assisted Telephone Interviewing) combines phone surveys with software to improve accuracy, efficiency, and data security. By automating logic, guiding interviewers, and enabling real-time insights, CATI makes market research, customer feedback, and opinion polling faster and more reliable.

August 13, 2025

Choosing Between CATI and Online Surveys

CATI vs Online Surveys: Which is Right for Your Market Research Project

CATI (Computer-Assisted Telephone Interviewing) and online surveys each offer unique advantages. CATI provides personal interaction, clarity, and higher-quality responses, while online surveys deliver speed, cost-efficiency, and global reach. Choosing the right method depends on goals, audience, and budget.

July 8, 2025

The Evolution of CATI: From Landlines to Mobile-First Strategies

CATI has come a long way - from landline-based interviews to mobile-first strategies built for today’s connected world. Discover how this essential research method evolved to meet modern demands with VoIP, cloud tech, and multichannel integration. Explore CATI’s journey and learn why it remains a powerful, adaptable tool for collecting high-quality data in a mobile era.

June 4, 2025

5 Reasons Why CATI is Still Relevant in Modern Market Research

In a digital-first world, CATI (Computer-Assisted Telephone Interviewing) continues to stand out for its human touch, real-time adaptability, and unmatched data quality. Discover five key reasons why CATI remains essential in today’s market research—from reaching offline audiences to capturing deeper insights with live interviewer support. See why this classic method still delivers.