Everything You Need to Know About IVR in Market Research (and How It Can Transform Your Data Collection

Automated, Scalable. Ready When You Are.

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IVR vs Traditional Surveys

Interactive Voice Response (IVR) is an automated phone survey system that enables respondents to interact with prerecorded voice prompts using their keypad. Unlike live interviews, IVR surveys are conducted entirely by machines, offering consistent, scalable, and real-time data collection 24/7.

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Why IVR Matters

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    Faster Data Collection – Capture responses instantly with 24/7 availability.

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    Improved Data Accuracy – Eliminate human error and interviewer bias.

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    Cost Efficiency – Automate surveys and reduce staffing needs.

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    Greater Reach – Engage hard-to-reach or offline audiences.

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Check out these top IVR resources:

How IVR Improves Data Accuary

Accurate data is the foundation of reliable market research—and IVR technology helps ensure just that.

5 Ways IVR Enhances Survey Efficiency

Discover how Interactive Voice Response (IVR) technology is transforming market research by automating calls and capturing responses.

From Robocalls to Smart Conversations

Modern IVR technology has advanced significantly from basic robocalls, becoming highly interactive and engaging through phone keypad inputs.

Enghouse Insights (part of Enghouse Systems, TSX: ENGH) delivers Survox IVR, a market-leading multi-modal survey platform that blends CATI, online, and IVR seamlessly.